Everything the role touches, in one place — the organization, the mandate, the programs, the ninety-day plan, the operating rhythm, the systems, the SOP, the network, and the rules that keep the structure clean.
RootBound Health is a direct-care clinic built for the patients the system discharges into instability — telehealth-first, after-hours staffed by clinicians rather than voicemail, and priced on a sliding scale set against King County's real cost of living.
RootBound opened November 18, 2025 as a Direct Primary Care practice under RCW 48.150. Patients are accepted regardless of insurance, income, or ZIP code. It runs six integrated clinical service lines and six programs on one operational backbone, organized under three legal entities — the clinic, a coverage advisory, and a foundation.
| Dimension | Today |
|---|---|
| Reach | 150+ ZIP codes across King & Snohomish Counties |
| Service lines | Six, under one chart with a named owner per episode |
| Programs | Six, on a shared clinical and follow-up backbone |
| Entities | RootBound Health PLLC · RootBound Coverage Advisors LLC · The Root Foundation 501(c)(3) |
| After-hours | 24/7 line answered by a clinician, not a queue |
| Operating stack | Healthie EHR · Radix telehealth · 100Plus RPM · Cherry financing |
Why it exists. The founder experienced homelessness without a safety net or continuity of care, then saw the same pattern repeat across trauma, psychiatry, and community medicine: patients discharged into instability, care plans that didn't match real life, and harm outside any institution's responsibility. RootBound exists to interrupt that pattern — complementary to the safety net, never duplicative — by extending screening, treatment, and follow-through into the hours and ZIP codes existing clinics can't reach at scale.
The Clinic Director carries four standing responsibilities. The ninety-day plan is simply how you pick them up one layer at a time.
Six clinical service lines run under one chart. The connective tissue is the Patient Follow-Up SOP — four parallel tracks, three-attempts-then-escalate, red-flag routing, and a single named owner per episode.
| # | Line | Scope |
|---|---|---|
| S1 | Primary care | Continuity DPC — the medical home everything else routes back to. |
| S2 | Behavioral health | Integrated mental health & psychiatry, including Spravato. |
| S3 | Sexual & reproductive | STI screening & treatment, EPT, contraception, doxy-PEP. |
| S4 | Gender-affirming care | Affirming primary & hormone care for trans and nonbinary patients. |
| S5 | HIV / HCV | Prevention, testing, and linkage to care — PrEP and PEP. |
| S6 | Substance use | MAT / MOUD and recovery support, woven into primary care. |
Each program is one expression of the mission, all sharing the same clinical and follow-up backbone. Expand any for the detail.
The cash-pay aesthetic line that underwrites sliding-scale primary care and the rural mission. Five modalities — HydraFacial ($149–$269), SkinPen microneedling, Daxxify (ARNP-only, ~6-month duration), Keravive scalp, and Ourself retail — each under ARNP supervision and Washington scope rules. The director's lever is protocol governance, device certification, RN decision algorithms, and margin discipline; every appointment also routes a primary-care touchpoint. Entry HydraFacial Signature runs ~77% gross margin.
High-risk discharges are flagged by the hospital case manager from Day −2, risk-scored, and handed off with first-contact timing set by condition. RootBound owns the episode to a clean handoff at Day 30, on case-manager referral agreements the Director keeps warm. Targets a 20–50% reduction in 30-day readmissions, protecting a partner's HRRP revenue (up to 3% of Medicare payments). Flagship pilot: Swedish Edmonds (217 beds, ~8,229 annual discharges, 13.1% readmission rate), expanding to Providence Swedish and EvergreenHealth. Evidence: structured transitional care cuts readmissions (OR 0.78); 7-day follow-up roughly halves risk (HR 0.52).
| Condition (DRG family) | First contact | RPM kit | In-person |
|---|---|---|---|
| COPD / AECOPD | ≤ 24 hr | Pulse ox ± BP | 7–10 d |
| Heart failure | ≤ 48 hr | BP + weight | 7–10 d |
| Acute MI / angina | ≤ 48 hr | BP + HR | ≤ 7 d |
| Major surgery / CABG | ≤ 48–72 hr | Wound + mobility | 7–10 d |
| Sepsis / pneumonia | ≤ 72 hr | BP + pulse ox | ≤ 7 d |
TRIS override: a High or Critical risk score (11–20) pulls first contact to ≤ 24 hr — it overrides the condition window upward, never down.
A proposed designated §318 STI-clinic partnership with Public Health–Seattle & King County's HIV/STD Control Program, adding telehealth and after-hours capacity into south-King ZIP codes the existing clinic can't reach at scale. Operates as a §318 sub-recipient with 340B drug access per HRSA guidance; FQHC Look-Alike pursued as a parallel route. Measured on testing volume, positivity yield, treatment completion, and time-to-treatment — reported quarterly, coordinated with PHSKC Disease Intervention Specialists.
A six-tier membership pairing continuity primary care with patient financing and three patient-selected catastrophic-coverage paths. Grant-funded and urban-margin tiers cross-subsidize the sponsored ones.
| Tier | Price / mo | For |
|---|---|---|
| Rooted-Sponsored | $0 | Below 138% FPL, lapsed / awaiting Medicaid — Foundation-underwritten |
| Rooted (rural) | $75 → $25 | Rural members, agricultural workers, homebound |
| Bronze | $145 | Cost-sensitive entry — DPC only |
| Silver | $245 | Most members — the conversion target |
| Gold | $325 | A complete healthcare home |
| Rural Overlay | +$30 | Any tier in a qualifying rural ZIP |
Every Silver and Gold member must complete an RBCA Coverage Review within 30 days of enrollment — a tracked follow-up obligation, not a courtesy.
Statewide rural reach answering HPSA designations, 60-minute care deserts, and a 400–470k Medicaid-disenrollment wave. Four delivery elements: cellular-first RPM (no Wi-Fi; ≈$115/patient/mo net margin at scale), telehealth-first access via Radix, a monthly mobile clinic circuit, and food-as-medicine produce Rx via the 1115 HRSN waiver. Phasing protects the balance sheet — launch on telehealth + RPM; the ~$285–425K mobile unit is Phase 2, contingent on the USDA award. A Spanish-language workflow is required from day one in Eastern WA.
The SOP spine — escalation pathways and episode ownership for everything above. Detailed in §09–10.
Three movements, deliberately paced: listen first, earn the chart, then never let an episode fall through. The Onboarding journey walks it interactively.
Gate: you can name every program owner, log into every system, and recite the SOP escalation rule from memory.
Gate: the cadence runs on your calendar, not the founder's, and no open episode is missing a named owner.
At Day 90: programs owned, cadence self-sustaining, one MOU signed, one grant filed, one rural pilot live.
The clinic runs on a fixed cadence. The dashboard is the single source of truth, updated monthly and reviewed against it. As Director you chair the operational beats; the founder and board hold the strategic ones.
| Cadence | What happens | You own / co-own | Source |
|---|---|---|---|
| Daily | Red-flag triage, after-hours handoff review, reconciliation | Coordinator → you for escalation | Healthie |
| Weekly | Ops review — open episodes, dispute queue, RBCA enrollment log | Director (chair) | Weekly ops dashboard |
| Monthly | Tier-mix, contribution margin, commissions, Foundation cash | Director + bookkeeper | Monthly board pack |
| Quarterly | Mystery shop, inter-entity FMV review, Foundation board meeting | Director + founder + counsel | Risk register |
| Annually | Governing-agreement review, sponsor renewals, compliance training | Founder + counsel; you execute | Compliance calendar |
One dashboard, three audiences. Every number traces to Healthie or QuickBooks — never to a hallway estimate.
Open episodes by track, overdue follow-ups, dispute queue, RBCA enrollment log, after-hours volume.
Tier mix & conversion, contribution margin, Glow revenue, RBCA commissions, Foundation cash, grant pipeline.
Risk register, mystery-shop results, inter-entity FMV review, grant milestones, rural pilot scorecard.
| Category | Representative KPIs |
|---|---|
| Membership | Net members, tier mix, Silver conversion rate, churn |
| Follow-up & quality | Open episodes with named owner, overdue follow-ups, welcome visits ≤ 14 days, NPS |
| Financial | Contribution margin, Glow gross margin, RBCA commissions, Foundation cash runway |
| Compliance | Mystery-shop pass rate, inter-entity FMV exceptions, dispute resolution time |
| Growth | Grant pipeline stage, MOUs signed, rural pilot enrollment |
The stack you run on — set up in week one.
| System | Layer | What it's for |
|---|---|---|
| Healthie | EHR | The chart — scheduling, charting, automations, audit log. Where every episode and KPI originates. |
| Radix | Telehealth | The front door — video + async messaging, all captured back into Healthie. |
| 100Plus | RPM | Cellular devices, no Wi-Fi needed — BP, weight, pulse-ox, glucose; billed via CPT 99453+. |
| Cherry | Financing | The patient-financing rail; the vendor renders its own Reg Z disclosures. |
| QuickBooks | Finance | Inter-entity coding and the monthly financials behind the board pack. |
RPM clinical SOP — know it cold. Thresholds, escalation, and charting are governed by the RPM clinical-review SOP. A reading that breaches threshold routes to you the same way a red flag does — review, act, chart.
This is the connective tissue under all six service lines. Every episode runs one of four parallel tracks, follows the three-attempts-then-escalate rule, and is held by a single named owner from open to closure.
| Track | Domain | What it covers |
|---|---|---|
| T1 | Post-discharge | TLC transitions — condition-paced first contact, RPM, in-person within the window. |
| T2 | Results & treatment | Lab results, STI treatment, EPT, and time-to-treatment follow-through. |
| T3 | Chronic & RPM | Threshold breaches and chronic-care check-ins routed off the RPM dashboard. |
| T4 | Membership & onboarding | Welcome visits, coverage reviews, and lapsed-member re-engagement. |
The rule that never bends: three documented contact attempts, then escalate — never let an episode go quiet. The owner's name is on it until it closes, and nothing closes without a chart note.
The path a red flag takes to reach you.
| Step | Stage | What happens |
|---|---|---|
| 01 | Detect | Red flag surfaces — symptom report, RPM threshold breach, missed critical follow-up, or positive result. |
| 02 | Route | Coordinator routes by severity. Clinical red flags go straight to a clinician; the after-hours line is staffed, not a queue. |
| 03 | Escalate | After three attempts, or on any critical flag, it escalates to the Director. Decide, act, document. |
| 04 | Close | Resolution charted in Healthie, owner signs off, audit log complete. |
For TLC specifically, a High or Critical risk score pulls first contact to ≤ 24 hours — the risk score overrides the condition window upward, never down. When in doubt, escalate early; the system is built to absorb it.
| Role | What they own | Your relationship |
|---|---|---|
| Founder & Medical Director | Clinical authority, vision, board, strategic relationships | You report to him; he hands you operations |
| Care Coordinator | Scheduling, follow-up outreach, dispute queue, reconciliation | Your closest operational partner; escalates to you |
| Insurance Producer (RBCA) | All coverage solicitation — ACA, indemnity, accident | The boundary partner; all insurance talk deflects here |
| Bookkeeper | QuickBooks, inter-entity coding, monthly financials | Co-owns the monthly board pack |
| Counsel | Governing agreements, FMV basis, compliance review | Quarterly partner on regulatory hygiene |
| By | Relationships to build |
|---|---|
| Day 30 · warm | Hospital case managers & discharge planners · PHSKC HIV/STD Program lead · Healthie & Radix reps · Cherry contact |
| Day 60 · open | FQHCs & community clinics · Critical Access Hospitals · WA DOH Rural Health Office · specialty referral partners |
| Day 90 · advance | HRSA RCORP program officers · USDA Community Facilities · WA Health Care Authority · Helmsley · Ballmer · NWHF |
Sequence is the point: referral partners first (they feed live episodes), then access partners, then capital. Keep a 2:1 pipeline — two prospects in motion for every relationship you're counting on.
The three entities only stay safe if their root barriers stay clean. These are the bright lines — break one and you risk the DPC license, the producer license, or the Foundation's status.
| Cadence | Standing check | Owner |
|---|---|---|
| Weekly | RBCA enrollment log & dispute queue reviewed; financing receipts reconciled | Director + producer |
| Quarterly | Mystery shop — the "is this insurance?" deflection script tested live | External consultant |
| Quarterly | Inter-entity expense review — FMV reasonableness on every transfer | Founder + counsel |
| Quarterly | Risk register refreshed; top-8 mitigation playbooks reviewed | Director |
| Annually | All three governing agreements reviewed; Reg Z / TILA staff training | Counsel; you execute |
Trigger to act now: any inter-entity payment without a written agreement, or any unlicensed insurance conversation, fires its mitigation playbook immediately — it does not wait for the quarter.
When a call is ambiguous, default to surface early — the cost of an over-shared decision is a five-minute conversation; the cost of an under-shared one can be a wall.
| Tier | Examples |
|---|---|
| You decide | Daily operations & cadence staffing · episode ownership & follow-up escalation · Glow protocol governance · vendor management within budget |
| You decide together | New partnerships & MOUs · grant applications & budgets · pricing & tier changes · hiring beyond the current team |
| The founder holds | Clinical authority & scope of practice · mission direction & brand · board & entity governance · capital structure & major spend |
| Milestone | By 6 mo | By 12 mo |
|---|---|---|
| Open episodes with a named owner | 100% | 100% |
| Welcome visits inside 14 days | ≥80% | ≥85% |
| Cadence beats run by the founder | 0 | 0 |
| Hospital TLC referral MOUs live | 1 | 2+ |
| Grants ≥ $25K awarded | — | ≥1 |
| Rural pilot counties live on RPM | — | 1 |
| Mystery shops passed clean | 100% | 100% |
| PHSKC §318 partnership | Active conversation | Draft MOU |
The Director owns the clinic to contribution margin. The mix is built to be diversified and recession-resilient — aesthetics is the cash engine that cross-subsidizes the mission lines.
| Service line | Year 1 | Year 2 | Gross margin |
|---|---|---|---|
| Aesthetics (Glow) | $500–800K | $1.0–1.5M | 55–70% |
| Primary care (DPC) | $600–800K | $1.0–1.4M | 55–65% |
| TLC program | $480–720K | $960K–1.4M | 65–75% |
| Behavioral health | $350–500K | $600–900K | 70–80% |
| Product sales | $80–150K | $200–350K | 40–50% |
| Total | $2.8–3.4M | $4.5–5.2M | 58–68% |
The TLC 90-day pilot delays revenue for that line, but TCM / RPM billing during the pilot partially offsets it — something to model when you forecast cash.
Every hire is gated to a volume trigger, so payroll tracks demand rather than leading it. You watch the trigger metric and pull each role in on time.
| Role | Volume trigger | Target | Annual cost |
|---|---|---|---|
| RN Care Manager | 40 pts/wk capacity exceeded | Month 4 | $80–95K |
| Medical Assistant | Provider clinical time saturated | Month 5 | $40–50K |
| Second provider (NP/PA) | Panel full or aesthetic demand | Month 6 | $110–140K |
| Licensed Esthetician | Aesthetic volume demand | Month 6–12 | $45–60K |
| Community Health Worker | Rural / social-needs caseload | Month 8 | $45–55K |
| PMHNP (psychiatric) | Behavioral health panel full | Month 9–12 | $120–150K |
| Administrative Coordinator | Ops load beyond coordinator | Month 10 | $42–52K |
| Front desk / scheduling | Front-of-house volume | Month 12 | $38–45K |
The operating core (§01–17) is the job on paper. These are the twenty things most new directors don't see coming — the clinical-safety, compliance, and business obligations that sit underneath it. Each is yours to own or steward; none of them announce themselves until they're urgent.
RootBound runs a continuous quality program off the Healthie chart: monthly random chart audits, peer review of a sample of episodes, and a quarterly QI review you chair. Every metric in §15 rolls up here, and any trend that drifts — overdue follow-ups, missed welcome-visit windows — opens a documented improvement cycle. You own the QI calendar; the founder holds final clinical sign-off.
Any safety event — a medication error, a missed critical result, a patient harm — is logged in the Healthie incident register the day it's found, triaged by severity, and routed to you and the founder. Serious events get a structured root-cause review within five business days, with the corrective action tracked to closure in the risk register. Nothing closes on a verbal “it's handled.”
Because care is telehealth-first, the team works to a written emergency protocol: confirm the patient's physical location at the start of every encounter, and for an active medical emergency, suicidal or homicidal ideation, or overdose, escalate immediately to 911 / 988 and stay on the line until help is engaged. The on-call clinician owns the live event; you own the debrief and keep the protocol sharp.
Washington obliges the clinic to report suspected abuse or neglect, certain communicable diseases to WA DOH and PHSKC, and credible threats of harm (duty to warn). The Director keeps the reporting matrix current — what, to whom, in what window — and confirms every clinician can find it. The §318 partnership adds public-health reporting lines on STI and HIV.
Substance-use care (MAT / MOUD) and psychiatry run under tight controls: an active DEA registration per prescriber, a Washington PDMP check before controlled prescriptions, buprenorphine governance, and Spravato under its REMS program with in-clinic monitoring. You steward the policy and the audit trail; prescribing judgment stays with the clinicians.
The three root barriers protect the entities; HIPAA protects the patient. Every vendor that touches PHI — Healthie, Radix, 100Plus, the financing rail — operates under a signed Business Associate Agreement, staff work to minimum-necessary access, and a written breach-notification protocol defines the clock and who is told. You keep the BAA inventory and the access list current.
A clinician may only treat a patient physically located where they hold a license — so the team verifies patient location every visit and refers out when a patient is out of state. Telehealth informed consent is captured in Healthie at enrollment. As statewide reach grows, you track which licenses cover which counties and flag gaps before they become episodes.
A live roster tracks every clinician's ARNP / RN license, DEA registration, malpractice coverage, and Medicare enrollment (required to bill RPM / TCM / CCM), each with its renewal date. A lapse stops billing or prescribing, so you watch the 90-day-out window and never let a credential expire silently.
Every clinician carries professional liability coverage; the Director knows the policy type (claims-made vs. occurrence), the limits, and the tail provisions, and confirms any incident that could become a claim is reported to the carrier on time. Malpractice renewal sits on the annual calendar beside the entity agreements.
MOUs, BAAs, vendor SLAs, FMV inter-entity agreements, grant award letters, and sponsor terms all live in one controlled repository — each with an owner and a renewal date. You can produce any agreement on request (auditors, grantors, and the board all ask), and the quarterly review catches anything about to expire.
DPC is membership cash, but TLC and rural RPM bill Medicare (RPM / TCM / CCM, CPT 99453+). That means real revenue-cycle discipline: clean coding, timely claim submission, denial work, and an AR you watch monthly. The bookkeeper runs the mechanics; you own the contribution-margin number it feeds.
A new member's first hours set the relationship: identity and eligibility, telehealth and financial consent, payment or sponsorship setup, a charted problem list, and a welcome visit booked inside 14 days (the §15 target). The Care Coordinator runs intake on Track T4; you watch the welcome-visit window and the conversion to a named medical home.
Patients get a plain-language bill of rights and a real way to complain. Grievances are logged, acknowledged fast, resolved against a stated SLA, and reviewed for patterns in the quarterly QI meeting. A grievance that signals clinical risk routes into the incident process — it never just gets smoothed over.
Glow consumables, point-of-care test kits, vaccines, and Spravato each need par levels and reorder points — and vaccines and Spravato need a monitored cold chain with temperature logs. Stock-outs cancel revenue visits and break trust, so inventory is a standing line in the weekly ops review.
When Healthie or Radix is down, care can't stop: a written downtime procedure defines the paper fallback, how the after-hours line keeps running, and how records reconcile when systems return. Backups and a disaster-recovery plan are confirmed, not assumed — you test the plan, you don't discover it mid-outage.
Multi-factor authentication on every system, quarterly access reviews (joiners and leavers), secured cellular RPM devices, and routine phishing awareness keep PHI safe. A security lapse is a HIPAA event, so cyber hygiene rides inside the same compliance cadence as the walls.
Beyond the §17 hiring triggers, you run the team: scheduling and coverage so the after-hours line is always staffed, performance reviews, a training calendar (compliance, clinical, systems), and credential tracking. A coverage gap is an operational risk, not an HR afterthought.
Members arrive through referrals (hospital case managers, FQHCs, community partners), the Glow-to-DPC conversion, and a real presence in the corridor. You watch the funnel and the cost to acquire, protect the clinic's reputation and reviews, and keep growth matched to clinical capacity — never ahead of it.
Each provider can safely hold a finite panel, and the membership and RPM lines each have a capacity ceiling. You model panel size against demand so the §17 staffing triggers fire on time — adding a provider when the panel fills, not after wait times slip.
One calendar holds the dates that bite: grant deadlines (RCORP, USDA), board and Foundation meetings, sponsor and MOU renewals, license / DEA / malpractice renewals, insurance, and the compliance-training cycle. You keep the board pack and the calendar; the founder and board hold governance, but you make sure nothing lapses.
The acronyms and terms the role lives in. Type to filter.
| Term | Meaning |
|---|---|
| DPC | Direct Primary Care — membership primary care under RCW 48.150, outside insurance billing. |
| RBCA | RootBound Coverage Advisors, LLC — the licensed insurance producer entity. |
| TLC | Transitional Linkage to Care — the 30-day hospital-to-home program. |
| TRIS | The TLC risk score (1–20) that can override the condition first-contact window upward. |
| RPM | Remote Patient Monitoring — cellular devices billed via CPT 99453+. |
| §318 | PHS Act Section 318 — the federal STI-clinic designation behind the PHSKC partnership. |
| 340B | Federal drug-pricing program accessible to §318 sub-recipients per HRSA guidance. |
| EPT | Expedited Partner Therapy — treating a patient's partner without a separate visit. |
| AKS / Stark | Anti-Kickback Statute & Stark Law — the rules behind Root barrier 2 (no volume-based payments). |
| Reg Z / TILA | Truth in Lending — the financing-disclosure rules behind Root barrier 3. |
| TCM / CCM | Transitional & Chronic Care Management — the Medicare billing codes behind TLC revenue. |
| HRRP | Hospital Readmissions Reduction Program — the Medicare penalty (up to 3%) TLC helps partners avoid. |
| MIH | Mobile Integrated Health — fire / community-paramedic integration in the TLC workflow. |
| RCORP | HRSA Rural Communities Opioid Response Program — a core grant in the funding pipeline. |
| HRSN | Health-Related Social Needs — the 1115 waiver authority behind food-as-medicine. |
| FQHC | Federally Qualified Health Center — Look-Alike status is a parallel funding route. |